Yell effectiveness update.....

I received the invoice from yell today (ouch!) so thought it worth checking out just how things are progressing on the campaign front.....

So far in November I have had one visitor. That adds to the seven in October (one of whom was me).

That's seven visitors to date, one of whom visited my contact page (a 'conversion for the statistics!') although I did not hear from them.

So in 15 days, seven clicks. Ongoing cost is £4.25 per click.

Since signing up a search on 'Commercial and Industrial Photographer - London' shows up at least 30 adverts for "One Shot Photography", "London Studio Photography" and "London Corporate Photography", all of which seem to operate from the same set of addresses.

What looked to be an equitable playing field with other photographers all of whom seemed to have single adverts seems to have been taken over by a single faceless entity.....

Probably a good explanation for only one click so far this month.