Yell update

Well let's face it, nothing much is going to happen. Except of course I got called yesterday to try and sell me even more advertising.

The reason organisations like Yell have to charge what they do is that they have to employ so many people to spend such a long time chasing new custom. They would not have to do this if they provided something that was value for money because individuals like me would sign up again after our first year's 'service'.

Anyway, stats for November are 15 clicks with a 20% conversion rate, a conversion being someone looking at my contact page. The chap on the line yesterday said that Yell conversions would be much, much higher than Google Adwords.

For the record Google brought in 151 visitors costing £140 - conversion rate 19%. That's 90p per visitor.
And of course Yell brought in 15 visitors costing £60 - conversion rate 20%. £4 per visitor.

I gained one client from Google.