A guide to RM pricing

RM price calculators are, I have no doubt, a reason that photographers and buyers gravitate towards RF. These devices that once propped up the wallets of a few photographers ought to be consigned to dustbins, at least for most of us. I for one have had enough of the complexities of RM pricing. The sort of buyer that comes to photoconnect simply does not understand it.

This is what I do when I get an enquiry on photoconnect:

When I get a call for a photo I listen to the buyer and try and work out what their background is. Do they have big money to spend or not? I look at the image - is it special? I ask them how they want to use it, and how big. I then pluck what I think is the best price that I will get for that photo from that buyer out of the air and ask them to pay up front by paypal. I do not mention the word license. On the invoice I stipulate the use they mentioned.

It's traditional licensing without the agony - except the occasional haggle!