I am plotting on this the blog the success or otherwise of various marketing tactics that I have employed.
Now, I do not consider myself to be an expert at marketing (and photographers should not read this in that light) but I can usefully report on the success or otherwise of some options that I have tried to sell my services as an assignment photographer (not my stock photography where of course I rely on Alamy and the pulling power of this site on the search engines).
I'm prompted to make this post by the latest monthly bill from yell.com.....
In December Yell sent me 20 visitors of which an astounding 35% became 'conversions' in the sense of getting to my contact page - but only one actually contacted me. It was one of those chummy approaches which make you think that the job is already sold but after I quoted came a deathly silence. So still no work from Yell.
I continue to get most of my work from the rather more cost effective Google Adwords adverts, and a free advert at the Creative Match website. I have since shelled out over £100 for an enhanced listing there - so far this has not brought an explosion of visitors but we shall see.
'Organic' visitors from the search engines to scottyh.net continue to grow, in particular for models looking for portfolios. I also gained an assignment in the City of London from that source. Evidently the fact that I charge puts most models off but there is something for me to work on there.
I also conducted a mailshot to about 300 publishers. This was conspicuously unsuccessful investment of about £150 in total and a fair bit of time. I am currently doing a similar but smaller exercise with design firms in London which is pulling in visitors to the site in rather greater numbers than the publishers that came but no contacts yet.
More next month........