Yell(p)!

A year ago I signed away over £700 to to Yell to market my website for me online.

The final outcome - 174 visits, about 5 enquiries, no clients.

That's about £4 per click, and a lot of money in the hands of someone else..

On Google Adwords I pay about £1.00 - £1.20 per click. I've spent about £800, got over 700 visitors and about 20 clients.

What's the difference?

Well on Adwords my photography services are presented in a tailored way, to businesses. So clicks start off as being of a high quality.

On Yell, it's all a bit general. So I imagine lots of the clicks are wasted. And the effective cost per click is far greater.

So I tried you Yell (in fact twice, because this was me giving you a second chance) - gone, but not forgotten.