Friday, March 28, 2008

Alamyrank and pseudonyms

This is a piece of irony for the statistically obsessed elements on Alamy.

Alamy ranks photographers according to pseudonym. The general message is to delete weaker images, or as I did, at least put them into another pseudonym.

So that is what I did to some extent - until I got bored - about 6 months ago. I put my weaker images into a separate pseudonym, Scott Hortop Images.

Now I have found that the click through rate for these images is 1.31%. And for Scott Hortop (my "better" images) 0.99% (that's measured over the last year or so).

What is going on? Why should my rubbish images (that really do not sell) have a better click through rate than my good images (that do sell)?

I can only now think of one answer right now - image content clutter. In choosing what images to put into my second tier pseudonym, I chose the images that had the most unimpressive cluttered thumbnails. Where it is clear what the image content is - a nice clear image - buyers don't need to click on the new larger thumbnails. So click through rate goes down. Where the content is fuzzy, buyers have to click to see what is there. So click through rate goes up.

Just a thought. The main point is that it's unpredictable how buyers behave.

One thing is sure, had I not carried out this exercise the CTR on my main pseudonym would be greater than 1%. And I think that being less than 1% has sent my Alamyrank over the edge into a lower tier so that my good images are ranked lower than my bad.

So beware! Meddling with pseudonyms can be less than productive...

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