Alamy stock photo income on slide...

Earlier posts this year will have suggested that Alamy is not working as it once was, but this month has hit a low in that I will be getting no cheque for the first time in years - while there were only 3 sales totalling $292 gross (yes that's before the 35% commission) from 2786 images online.

Downloading sales information from the site and evaluating it in a spreadsheet shows some interesting statistics. I look at rolling six month periods to smooth things out statistically and get the following results - all are gross sales:

December 2004 - $2.44 per image per year
June 2005 - $2.99 per image per year
December 2005 - $4.87 per image per year
June 2006 - $5.81 per image per year
December 2006 - $5.40 per image per year
June 2007 - $5.20 per image per year
December 2007 - $3.75 per image per year

For the last quarter sales are in fact $1.67 per image per year....

So what's going on?

For Alamy, if the growth in images online is not matched by increased sales then the income per photo will fall. And Alamy's sales growth shows every sign of flattening out - you can see that in the graph on their site. With the number of images online more or less doubling since the peak in my sales it is not surprising that my return per image is falling.

For individual photographers, directing more images at Alamy is not the solution. As the per image return falls it becomes a nonsense to throw more images at them. Let's suppose all photographers did that then with the doubling in numbers online the return would halve yet again!

As for the economics, let's say a day's stock photo shooting gets 50 good images, there's about another day to process and keyword and submit all those. At $3 per image per year gross, that's £1 per image per year net or £50 per year in future income for two day's work. Over 5 years discounted, that's a value of about £100 per day. That's before I think of any costs associated with the shoot.

At £200 per day the economics are quite different!

But the interesting thing I have noticed is how RF income in particular has fallen off.

In the 6 months to March 2007 I pulled in 17 sales for $3233 gross. In the 6 months to January 2008 8 sales for $1413. Whereas RF outnumbered L in the halcyon days, L now makes up 75% of sales. This is in particular hitting the sales of some of the shoots that I have done with models with the more commercial market in mind. Here one has to think of microstock as being the major cause.

If one streamlines one's workflow and submits to multiple stock photo agencies then the economics become better. Perhaps then £200 per day is achievable again. But unless Photoshelter takes off, there is no obvious supplement out there in terms of non-exclusive agencies.

Thursday is my timetabled two weekly stock shooting day. This week the weather may be fine. I'm not out of the stock market yet because it can be such a pleasant way of spending the day that even if one earns nothing then it seems OK. In the worst case it's an enjoyable day off and that's the way one must approach it, but don't forget, the processing is hard work and has to be fitted in somewhere.....