Assignment sales update
While the internet advertising continues to pull in a few enquiries the major play I will be making is to make direct contact with second tier design agencies in London. Yesterday I took receipt of 500 postcards designed to attack the market for the photography of "Real people" in "Real locations". It's what I do best and generates photography for brochures, websites and annual reports.
I am convinced that companies and the better designers will soon realise that yet another brochure or website populated with sterile iStockPhoto images will be a disaster. High budget shoots with models are, well, high budget.
The best people to project a business in images are the company's own people.
Tomorrow I take delivery of 800 address labels for these second tier agencies.
Tomorrow, however, is also stock shooting day. Right now I'm looking at Heathrow Terminal 5 and some unglamorous West London industrial architecture. I am anticipating that Terminal 5 will be so chaotic that no one will notice me.....
Labels: marketing


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